Despite the record's darker themes, many lyrics are more flippant and sexual than those from the band's previous work.[44][91] This reflects the group's revisiting some of the Dadaist characters and stage antics they dabbled with in the late 1970s as teenagers but abandoned for more literal themes in the 1980s.[92] While the band had previously been opposed to materialism, they examined and flirted with this value on the album and the Zoo TV Tour.[78] The title and lyrics of "Even Better Than the Real Thing" are "reflective of the times [the band] were living in, when people were no longer looking for the truth, [they] were all looking for instant gratification".[41] "Trashy" and "throwaway" were among the band's buzzwords during recording, leading to many tracks in this vein. The chorus of "Ultraviolet (Light My Way)" features the pop lyrical cliché "baby, baby, baby",[93] juxtaposed against the dark lyrics in the verses.[86] Bono wrote the lyrics to "The Fly" in character as the song's eponymous persona by composing a sequence of aphorisms.[71] He called the song "like a crank call from Hell... but [the caller] likes it there".[41]
An initial photo shoot with the band's long-time photographer Anton Corbijn was done near U2's Berlin hotel in late 1990.[99] Most of the photos were black-and-white,[1] and the group felt they were not indicative of the spirit of the new album. They recommissioned Corbijn for an additional two-week photo shoot in Tenerife in February 1991,[38] for which they dressed up and mingled with the crowds of the annual Carnival of Santa Cruz de Tenerife, presenting a more playful side of themselves.[38] It was during the group's time in Tenerife and during a four-day shoot in Morocco in July that they were photographed in drag.[38] Additional photos were taken in Dublin in June, including a shot of a naked Clayton.[100] The images were intended to confound expectations of U2,[55] and their full colour contrasted with the monochromatic imagery on past sleeves.[98]
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Several photographs were considered as candidates for a single cover image, including shots of: a cow on an Irish farm in County Kildare; the nude Clayton; and the band driving a Trabant.[1] Ultimately, a multiple image scheme was used, as U2, Corbijn, Averill, and the producers thought that "the sense of flux expressed by both the music and the band's playing with alter egos was best articulated by the lack of a single viewpoint".[104] The resulting front sleeve is a 44 squared montage.[55] A mix of Corbijn's original images from Berlin and the later photo shoots was used, as the band wanted to balance the "colder European feel of the mainly black-and-white Berlin images with the much warmer exotic climates of Santa Cruz and Morocco".[1] Some photographs were used because they were striking on their own, while others were used because of their ambiguity.[1] The nude photo of Clayton was placed on the rear cover of the record. On the US compact disc and cassette sleeves, Clayton's genitals are censored with a black "X" or a four-leaf clover,[105] while vinyl editions feature the photo uncensored.[98] The label of the physical CD and vinyl disc features an image of a "babyface" graffitied by artist Charlie Whisker onto an external wall of Windmill Lane Studios. The babyface image was later adopted as a logo for Zoo TV Tour memorabilia and was incorporated into the Zooropa album cover.[106] In 2003, music television network VH1 ranked Achtung Baby's sleeve at number 39 on its list of the "50 Greatest Album Covers".[107] Bono has called the sleeve his favourite U2 cover artwork.[108]
The German word Achtung (German: [ˈaxtʊŋ] (listen))[109] in the album title translates into English as "attention" or "watch out".[19] U2's sound engineer Joe O'Herlihy used the phrase "achtung baby" during recording,[19] reportedly taking it from the Mel Brooks film The Producers.[55] The title was selected in August 1991 near the end of the album sessions.[1] Bono thought it was an ideal title, as it was attention-grabbing to him, referenced Germany, and hinted at either romance or birth, both of which were themes on the album.[55] The band were determined not to highlight the seriousness of the lyrics and instead sought to "erect a mask" with the title, a concept that was further developed on the Zoo TV Tour, particularly through Bono's characters such as "The Fly".[110] Of the title, he said in 1992: "It's a con, in a way. We call it Achtung Baby, grinning up our sleeves in all the photography. But it's probably the heaviest record we've ever made... It tells you a lot about packaging, because the press would have killed us if we'd called it anything else."[3]
As early as December 1990, the music press reported that U2 would be recording a dance-oriented album and that it would be released in mid-1991.[112] In August 1991, sound collage artists Negativland released an EP entitled U2 that parodied U2's song "I Still Haven't Found What I'm Looking For". Island Records objected to the release, believing consumers would confuse the EP for a new U2 record. Island successfully sued for copyright infringement but were criticised in the music press, as were U2, although they were not involved in the litigation.[63][113] Uncut's Stephen Dalton believes that the negative headlines were tempered by the success of Achtung Baby's first single, "The Fly", released on 21 October 1991 a month before the album.[63] Sounding nothing like U2's typical style, it was selected as the lead single to announce the group's new musical direction.[41] It became their second song to top the UK Singles Chart,[114] while reaching number one on the singles charts in Ireland and Australia.[115][116] The single was less successful in the US, peaking at number 61 on the Billboard Hot 100.[117]
Achtung Baby is highly regarded among the members of U2. Mullen said: "I thought it was a great record. I was very proud of it. Its success was by no means preordained. It was a real break from what we had done before and we didn't know if our fans would like it or not."[55] Bono called the album a "pivot point" in the band's career, saying, "Making Achtung Baby is the reason we're still here now."[36] Clayton concurred, saying: "If we hadn't done something we were excited about, that made us apprehensive and challenged everything we stood for, then there would really have been no reason to carry on... If it hadn't been a great record by our standards, the existence of the band would have been threatened."[55] The group's reinvention occurred at the peak of the alternative rock movement, when the genre was achieving widespread mainstream popularity. Bill Flanagan pointed out that many of U2's 1980s contemporaries struggled commercially with albums released after the turn of the decade. He argued that U2, however, were able to take advantage of the alternative rock movement and ensure a successful future by "set[ting] themselves up as the first of the new groups rather than the last of the old".[178] Toby Creswell echoed these sentiments in his 2006 music reference book 1001 Songs, writing that the album helped U2 avoid "becoming parodies of themselves and being swept aside by the grunge and techno revolutions".[179] AllMusic called the album "a pivotal moment for dance-rock, happening late in the game but showing that even the biggest young band in the world had an eye on the dancefloor".[180] In a retrospective review for AllMusic, Stephen Thomas Erlewine called the band's musical transformation "thorough", "effective", and "endlessly inventive". He concluded that few artists at that stage in their career could have "recorded an album as adventurous or fulfilled their ambitions quite as successfully as U2 [did]".[59] A 2010 retrospective by Spin said that "U2 became the emblematic band of the alternative-rock era with Achtung Baby."[181]
Continuing a campaign by U2 to reissue all of their records on vinyl, Achtung Baby was re-released on two 180-gram vinyl records on 27 July 2018.[212] Unlike the 2011 reissue, the album was remastered for its 2018 reissue,[213] with direction from the Edge.[214] Each copy includes a download card that can be used to redeem a digital copy of the album.[213]
Apple Music won't download songs or albums to my iPhone when I click on the download cloud icon. It either spins endlessly or will begin the download (a partially completed circle icon) but not finish it.
The album will be reissued across five formats and content will include previously unreleased material, live and documentary video footage, remixes, b-sides and even an album full of demo and early versions of the final 1991 track listing.
Four teenage musicians - Paul Hewson (Bono), Dave Evans (The Edge), Larry Mullen Jr. and Adam Clayton formed rock band U2 in Dublin in 1976. Initially, the band comprised three more members and had the title The Larry Mullen Band, but it changed several names and was left by three members, thus reducing to the quartet called U2. In 1978, on the Saint Patrick's Day, the musicians won in a local talent competition and got the money for the record of a demo. The music by U2 for that period was rather cheerful. Singles Three and Another Day brought moderate fame in Ireland to the band. In 1980, U2 signed a contract with Island Records and created their debut Boy with the hit I Will Follow. After the tours along the UK, the artists recorded their second attempt October, which became the most religiously themed full-length in the whole U2's discography. In 1983, the band already finished its third album War with piercing hits Bloody Sunday and New Year's Day. The tour along Europe and The USA was a sound success.
On the album Zooropa U2 left rock traditions more bravely - the full-length had elements of techno and electronica, noticeable on the singles Lemon, Numb, Stay (Faraway, So Close!) and Zooropa. After this album, U2 made soundtracks for films Batman Forever, Mission Impossible and wrote the theme song for the picture about James Bond GoldenEye, performed by Tina Turner. The Pop album with rhythmic and memorable single Mofo saw light in 1997 - this time the artists focused on sampling and programming, combining it with techno. In 2000, the disc All That You Can't Leave Behind marked the U2's comeback to the rock of 80's. Such tuneful tracks as Beautiful Day, Stuck In A Moment You Can't Get Out Of and Elevation became hits all over the world, while the disc itself presented U2 with six Grammies. The work over the How To Dismantle An Atomic Bomb long-play began in 2003, but in the summer of 2004 the material was stolen. However, the members of U2 managed to preserve control over the situation and the album was released the same year, producing the bright rock hit Vertigo. In 2005, Bruce Springsteen inducted U2 into the US Rock-n-roll Hall Of Fame. In 2006, the band included its best singles on the U218 Singles compilation. 2ff7e9595c
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